This new website helps you discover the number of junk food ads your kids see when watching their favourite show tracks, rates shows by level of junk-food advertising.
My children have hardly watched TV the last 6 months , and when they do I love that ABC2/4 has a zero junk food rating. Yet ...
Did you know that a child who watches 2 hours of television a day will see about 2200 junk food advertisements in a year ~ Junk Busters
The food industry spends millions of dollars to blitz children with junk food advertising during prime time TV viewing for a good reason ...it translates to pester power in the shopping aisles !
The statistics estimate one in four Australian children are considered overweight, and research indicate a high proportion of these kids will become overweight adults. Obesity is a risk factor for many preventable diseases especially some cancers.
I know it is up to us as parents to take some responsibility for what we allow children to both eat and watch on TV - I do let my children eat some junk food , I am not a perfect parent by any means with a totally junk free diet.
When did you last see an ad for celery ? Carrots ? even Fruit ads are rare ! (I now have that Banana ad running through my head...make those bodies sing)
In my opinion this campaign is a great initiative to guide parents and assist them in making good choices and better informing them - save for us watching every single show with them .
What else can you do - go the website and find the links to demand Fat, free TV.